Today’s generation of young LGBTs live their life through their phone screen. In 2016, partnered with Miller Lite to inspire these pop culture, media obsessed millennials to actually experience the world around them through the #Pride360 custom video experience at LA Pride.

This virtual reality video was guided and narrated by Daniel Franzese, star of Mean Girls and HBO’s Looking, as the viewer experiences from all angles the joy of one of the nation's most popular and widely attended pride parades.