equalpride activated Instagram’s inclusion-campaign at The Advocate’s People of the Year celebration through intentional partnerships across editorial, print, and digital. Culminating in an in-person luncheon event hosted at the Ace Hotel in Downtown LA, featuring Instagram’s custom Fit Out activation booth.
To bring the Advocates People of the Year editorial to life, The Advocate partnered with the Ace Hotel in Los Angeles to host an intimate luncheon event. Timed to coincide with the November/December issue of The Advocate, the event welcomed honored guests for an afternoon of community camaraderie.
Custom reels content curated by Advocate’s People of the Year attendees inside the custom Instagram Reels Fit Out booth. All content collected has capacity to be used across diverse campaigns within the Instagram Reels branding.