KEY WEST
Out Traveler partnered with The Florida Keys & Key West to raise brand awareness and increase bookings to the destination by creating an integrated branded video campaign that leverages authentic Out Travelers. In branded video and content series Key West: Inside OUT, viewers were taken on a trip of a lifetime as four influencers journey to Key West to discover LGBTQ+ inclusivity on the island.
4-Episode branded video series highlighting Key West: “Inside Guest”, “Inside Dish”, “Out & Proud”, and “Inside Out”, each with different travel itineraries and recommendations for what to do.
Campaign included influencer partnerships with Laith Ashley, Arisce Wanzer, Marti Gould Cummings and Kate Austin. The video series syndicated to The Florida Keys & Key West booking site.